Director of Demand Generation

Navina is a fast-growing digital health SaaS company that’s on a mission to transform the way physicians interact with patient data. Thousands of clinicians across the United States already use Navina’s AI-powered solution that transforms complex and fragmented patient data into concise “patient portraits" and actionable clinical insights at the point of care. With Navina, physicians experience less burnout, reduce missed diagnoses, and can devote more time giving better care to their patients.

Navina has been named one of the Top 100 AI companies globally by CB Insights and made the list of the Top 50 Digital Health startups. We are already working with industry-leading value-based organizations including Privia Health and Agilon.

We are seeking a Director of Demand Generation to own and orchestrate how we create and capture demand across our enterprise and strategic account segments. This senior manager-level role (both strategic and hands-on) will define and execute our end-to-end demand strategy – spanning Account-Based Marketing (ABM), field marketing, paid media, and integrated campaigns – all with the goal of driving quality pipeline and revenue.

Reporting to the VP Growth Marketing, the Director of Demand Generation will lead a team of demand gen professionals and collaborate closely with Sales and BDRs to ensure marketing efforts are tightly aligned with business goals. The ideal candidate is a native English speaker, based in Israel but focused on the U.S. market, who can combine creative campaign strategy with data-driven execution to fuel Navina’s growth.

• 8+ years in B2B demand generation or growth marketing, with significant focus on enterprise SaaS and sales-led environments
• Proven experience building pipeline in high-ACV, multi-stakeholder, long sales-cycle settings
• Demonstrated leadership across ABM, field marketing, paid media, and integrated programs
• Strategic and hands-on: able to set direction and execute when needed
• Strong team leadership skills with 5+ years of experience managing and developing marketers
• Deep familiarity with marketing automation (e.g. HubSpot), CRM (e.g. Salesforce), and ABM tools (e.g. 6sense, Demandbase, Influ2)
• Data-driven mindset with fluency in funnel metrics, attribution, MQL-to-revenue tracking, CAC/CPL, and ROI optimization
• Native-level English required (written and spoken); all campaigns and communication are U.S.-focused
• Experience in healthcare, healthtech, or regulated industries is a strong plus
• This role is U.S.-market facing and requires close collaboration with U.S.-based teams and customers. Flexibility for occasional travel and time zone alignment is expected.